Context

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The business situation

The traditional entertainment industry is currently being distrupted by a litany of streaming options. Our company, Disney, wants to evolve with the industry. Our CEO has tasked us with investigating if we should invest in a streaming service.

The Plan To make an informed decision, on whether our company should invest tens of millions of dollars into creating our own streaming service, we will analyze our stock, as well as 6 other companies’ stocks: Amazon, Comcast, Dish, Netflix, At&t, and Fox. By researching when Amazon and Netflix launched their streaming services and analyzing the returns and volatility in antecedent stock prices, we will formulate our response to our CEO.

Complications Amazon, is not solely a streaming service. They have a multitude of different industries included in their company. This might make it difficult to determine the effects of solely their streaming service. To combat this, we will research when Amazon first launched Amazon Prime Video. Directv, Dish, and Comcast also provide interent and phone service. At&t also provides multiple products in addition to television, both satelite and traditional, it provides wireless phone, home phone, and internet services.

Key Questions

  1. How has the entertainment industry changed with the addition of streaming media services?

  2. Has the “content production and distribution” side of the industry changed with competition from Netflix and Amazon?

  3. Is there a future for non-streaming media companies?

Data and workflow

For the traditional entertainment industry we are selecting:

  • Comcast (CMCSA) for cable,

  • Dish (DISH) for satellite,

  • At&t (T) for a combination of cable and satellite.

For the streaming entertainment industry we are selecting:

  • Netflix (NFLX) and Amazon (AMZN).

For companies similar to Disney, including Disney we are selecting:

  • Fox (FOX)

  • Disney (DIS)

Our process includes:

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Exploratory Analysis

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Exploratory Analysis All Companies

Streaming: Amazon and Netflix compared to Disney

Traditional: Comcast, Dish, At&t compared to Disney

Returns

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Entertainment Options

AMZN

CMCSA

DIS

DISH

NFLX

T

Return persistence